If You’re Gonna Sell Beer…

Various beers

If yours is a dining establishment that offers beer, make sure your servers know what the story is.

That means they should know what beers you have, which ones are on draft and which ones are in bottles. Even if your waiter/waitress is underage and another employee has to physically deliver the beer to your table, the server should have the proper info.

If your list is longer than just a handful, print it out. If it changes frequently, have your servers write it down. Also, if you’re out of a particular beer, your server should not have to go to the bar then come back to the table to tell a diner, “We’re out of….”

Even if your servers personally detest beer, they should have some idea of the nature of various beers. And with brewers offering multiple brews, they should have some familiarity with the styles and names.

I recently went to a restaurant which offers 7 or 8 beers on draft. Bud, Bud Light and a few craft beers. I checked at the bar before I sat down at a booth and knew which one I wanted. When I told the waitress the brew I desired, she asked, “Large or small?” I inquired, “What sizes are those?” She replied, “I don’t know. I just know the large is a dollar more.” Sigh.

Even if your restaurant is known for wine and/or cocktails, some of us may prefer a beer. If you’re going to sell beer to diners, please care enough to get it right. Thanks!

A-B Oktoberfest September 25-26-27

German beer will flow at Anheuser-Busch in St. Louis when Oktoberfest happens September 25, 26 and 27!

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The event kicks off Friday evening with a ceremonial tapping of the first keg of Spaten, a traditional Oktoberfest brew, by Mayor Francis Slay. Actually, the keg tap follows a wedding—a nice touch, since the Munich Oktoberfest grew from a wedding celebration in 1810. (Beer was introduced in 1818 and the event has grown over the last two centuries to a 17-day annual event that draws six million visitors each autumn.)

The A-B Oktoberfest will feature German-style beers and food (bratwursts, pretzels, gingerbread cookies, etc.). Authentic German music and entertainment will be offered all weekend.

default-heroHours for the Oktoberfest are Friday, September 25, 5:00 p.m. to 10:00 p.m.; Saturday, September 26, 1:00 p.m. to 10:00 p.m.; Sunday, September 27, noon to 5:00 p.m.

home-heroAdult tickets are available for 30/person and may be purchased by clicking HERE. Your ticket gets you a commemorative Oktoberfest beer stein, two beers and one food item. Additional beer, food and soft drinks will be available for purchase. (This is an all-ages event. Tickets for ages 4-20 are 10/person. That admission includes a soft drink and one food item.)

There is free parking in and around the A-B Biergarten located at 12th and Lynch in St. Louis.

Lederhosen optional, FYI.

Tomorrow’s Show: Scott & Scott

First up, Scott Gaghan, wine director at 1111 Mississippi. We’ll talk about wine, cocktails, beer, etc. And about his work at 1111 & Vin de Set.

Scott Gaghan

Then we’ll talk to Scott Haas about his book Back of the House, about the year and a half he spent in the kitchen of a Boston restaurant with a Beard Award winning chef and his staff.

Buy Scott Haas’s book from Amazon. Click HERE.

Listen at 11:00 a.m. on 590-AM, KFNS, St. Louis.