If You’re Gonna Sell Beer…

Various beers

If yours is a dining establishment that offers beer, make sure your servers know what the story is.

That means they should know what beers you have, which ones are on draft and which ones are in bottles. Even if your waiter/waitress is underage and another employee has to physically deliver the beer to your table, the server should have the proper info.

If your list is longer than just a handful, print it out. If it changes frequently, have your servers write it down. Also, if you’re out of a particular beer, your server should not have to go to the bar then come back to the table to tell a diner, “We’re out of….”

Even if your servers personally detest beer, they should have some idea of the nature of various beers. And with brewers offering multiple brews, they should have some familiarity with the styles and names.

I recently went to a restaurant which offers 7 or 8 beers on draft. Bud, Bud Light and a few craft beers. I checked at the bar before I sat down at a booth and knew which one I wanted. When I told the waitress the brew I desired, she asked, “Large or small?” I inquired, “What sizes are those?” She replied, “I don’t know. I just know the large is a dollar more.” Sigh.

Even if your restaurant is known for wine and/or cocktails, some of us may prefer a beer. If you’re going to sell beer to diners, please care enough to get it right. Thanks!

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