Busch Beer has launched a new campaign to salute the working man and woman. It’s called Busch Heroes. The campaign focuses on 8 real people chosen from across the U.S. They were introduced last week at the A-B Brewery in St. Louis.
(One of the Heroes was called back to his job in Houston, which is why there are only 7 Heroes in the photo.)
I spoke to Busch Hero Damian Sharbowski of Troy, Michigan about how he found out that Busch wanted him as one of its Heroes. Click below to hear his response. (Runs 3:25)
Here’s To Earning It is the slogan of the campaign.
Below are several videos from the campaign, including mini-documentaries about 4 of the Heroes:
Busch Beer is looking for candidates for the 2015 Busch Heroes group. For info, click HERE to go to their Facebook page.