Busch Heroes: Here’s To Earning It!

Busch Beer has launched a new campaign to salute the working man and woman. It’s called Busch Heroes. The campaign focuses on 8 real people chosen from across the U.S. They were introduced last week at the A-B Brewery in St. Louis.

Busch Heroes pic

(One of the Heroes was called back to his job in Houston, which is why there are only 7 Heroes in the photo.)

I spoke to Busch Hero Damian Sharbowski of Troy, Michigan about how he found out that Busch wanted him as one of its Heroes. Click below to hear his response. (Runs 3:25)

Damian Sharbowski picI spoke to the lone woman among the group, Jackie Gabelein of Langley, Washington about the work she does. Click link to hear her response. (Runs 3:17)

Jackie GabeleinNate Scudieri, Brand Director for A-B’s Value Brands, talked about the Busch Heroes campaign and the selection process for the 2014 group. Click below to hear his remarks. (Runs 3:00)

Busch bottle pic

Here’s To Earning It is the slogan of the campaign.

Below are several videos from the campaign, including mini-documentaries about 4 of the Heroes:

Busch Beer is looking for candidates for the 2015 Busch Heroes group. For info, click HERE to go to their Facebook page.