Big Imo’s Sign Going Up!

Imo’s is moving its original 10 feet tall neon sign to 17th and Delmar. It is expected to be installed, atop a 30 feet pole, by 4:00 p.m. tomorrow (Wednesday, October 21).

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The sign will be located between Imo’s new headquarters and a new downtown Imo’s pizza parlor, expected to open in summer 2016. (The sign was previously located at the Hampton and Oakland avenue Imo’s.)

imo logo hori eps.cmykThe location is a block west of City Museum. Click HERE to read Lisa Brown’s Post-Dispatch story from August about Imo’s move of its headquarters and distribution center to downtown.

Pizza Memories

While reading all about the world of pizza in St. Louis in the new February issue of St. Louis magazine (click HERE for link), I recalled a few personal memories of pizza.

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As a child in Birmingham, pizza was a rare treat. I recall one place put their pies into a bag to be carried horizontally. One night, my dad let me go in to the joint and pay for the pizza. Unfortunately, I carried the pizza vertically. Everything slid off the surface of the crust into one greasy pile at the bottom of the bag.

As an adult, the radio station I worked for in Davenport, Iowa, had a basketball team. We would face off against high school faculties. Then after each game, team members always went to a local Pizza Hut for pizza and beer. Good times!

After visiting a college friend in Chicago and tasting that city’s deep-dish pies, I was excited in the 80’s when Pizzaria Uno went national. They opened in Philly. I loved it but my wife did not. We moved to Dallas and my son and I had their stuff there. Shortly after we moved to St. Louis, Uno opened in the area but their product was not quite as good as I had remembered from Philly and Dallas. The chain has since closed all of its St. Louis stores.

On the day we moved into our home here in St. Louis in 1988, a neighbor sent over a pizza. After the movers left, we unpacked and were exhausted and hungry. The pizza was greatly appreciated. But when we opened the box, my son had a strange reaction. He was puzzled by the Imo’s thin crust pizza, unlike anything he’d seen before. He later became a huge Imo’s fan and actually worked at an Imo’s briefly.

In the mid 90s, I took several Imo’s pizzas to country music star Vince Gill before he was to perform at Six Flags. He was immensely grateful. Vince is a notorious Imo’s fan who never fails to give an onstage shoutout to Imo’s anytime he plays here.

Just a few years ago when I was hosting mornings on KLOU radio, my teammates and I had a quick on-air chat about our favorite pizzas then moved on to the next element of the show. Suddenly the phones went wild as listeners wanted to chime in on their favorite pizzas. It reminded me that people are passionate about pizza.

(photo credit: https://www.flickr.com/photos/oxborrow/2920481239, http://creativecommons.org/licenses/by-sa/2.0/)