Lovely Rita?

I tasted beers flavored with peach, strawberry, chocolate, coffee and even banana (!) at this past weekend’s Centennial Beer Festival. A few had citrus tones. Some flavorings were more subtle than others.

Many of those beers can only be found in St. Louis at places like Randall’s, Lukas, Friar Tuck’s, the Wine and Cheese Place, Wolfbrau, etc. Two others whose flavors are not so subtle will be available soon in grocery store beer aisles.

Mang-o-Rita

Following in the path of Bud Light Lime’s successful Lime-A-Rita, Straw-Ber-Rita and Cran-Brrr-Rita, here come Mang-O-Rita and Raz-Ber-Rita.

Raz-Ber-Rita 2

The Raz-Ber-Rita has a tart flavor. But the Mang-O-Rita is very sweet, almost reminiscent of a wine cooler. At 8% ABV, they have a stronger alcohol content than most beer drinks.

The Ritas are hugely popular in the FMB (flavored malt beverage) category, but their flavor profile is quite different from that of mainstream beers. I had my first Lime-A-Rita last season at Busch Stadium. While it has its own virtues and appeal, I wanted beer and Rita did not satisfy that particular thirst.

Bud Light Lime’s Mang-O-Rita and Raz-Ber-Rita go on sale in St. Louis on March 3.

(Congrats, by the way, to Jason Arnold and the folks at Moulin Events for another excellent Festival!)

Advertisements

One thought on “Lovely Rita?

  1. Pingback: A New Rita | Food Talk STL

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s